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Social Media Strategy
Branding and launch of a Health Food Startup on Facebook & Instagram
July-August 2016
Client
​Background
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Superfoodz is a Health Food Startup based in Mumbai, serving health sandwiches and salads. I was the Digital & Creative Head of my MBA School's Advertising and Media Committee, ADverb, and this project came to us through an alumni. This was a collective project involving 5 team members. I was an active voice in strategizing, and took the lead in graphic designing ​
​Brief
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Health Food had the perception of being bland and uninteresting. The brief given to us was to make this brand interesting and fun!
Work​
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We decided to go beyond the usual informative approach taken by most of the competitors, and decided to brand the startup in a quirky way. We gave the super foods a witty persona, and put up on the website on the days leading up to the launch. These were later also used as stickers on the food packaging
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