Kanhaiya MaheshwaryDec 9, 20204 minQueen's Gambit on Netflix - How media impacts Online Search, Marketing, and Pop Culture! After the Queen's Gambit aired on Netflix on 23rd Oct, 2020, Google searches for "How to play" chess hit a record 5 year high!
Kanhaiya MaheshwaryNov 14, 20205 minMoti Sandal Soap & Diwali - The brand that resurrects every Diwali!Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!
Kanhaiya MaheshwaryNov 11, 20204 minHow Target Inc. predicted a girl's pregnancy before her father did - Retail Data AnalyticsIn 2012, Target Inc. was able to predict a teenage girl's pregnancy even before her father knew. Let's see how they did it!
Kanhaiya MaheshwaryNov 9, 20205 minThe Future of Marketing - How communications will evolve in the age of AI and IoTAI is changing the entire practice of marketing. Going ahead, we will see real time hyper-personalization, smarter wearables, and more.
Kanhaiya MaheshwaryNov 8, 20203 minMarketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad! About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...
Kanhaiya MaheshwaryNov 8, 20204 minMarketing lessons from The Beatles - What the world's greatest band can teach your brand!Let me give you a glimpse of the desk where I'm typing this from - There are 3 Beatles LP records right in front of me, a handful of...