Kanhaiya Maheshwary
Red Bull's blue ocean - Marketing lessons from Red Bull's success
A major part of Red Bull's success is in creating an entirely new market segment - that of Energy Drinks. How often do we see brands doing t
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Kanhaiya Maheshwary
- Oct 6, 2020
- 4 min
What are Brand Mascots and how do they influence customer behavior?
Brand Mascots are a great way to create a brand personality, differentiate it from competitors, and create meaningful emotional bonds
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Kanhaiya Maheshwary
- Oct 4, 2020
- 5 min
How Paper Boat Drinks built a brand on nostalgia!
Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!
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