Kanhaiya Maheshwary
Moti Sandal Soap & Diwali - The brand that resurrects every Diwali!
Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!
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Kanhaiya Maheshwary
- Nov 6, 2020
- 4 min
How a weird looking Italian scooter became a style icon - The brand story of Vespa
To many, it may just look like a stylish scooter, but you will be surprised to know the amount of cultural and historical lines Vespa...
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Kanhaiya Maheshwary
- Oct 26, 2020
- 3 min
The hidden stories behind 7 of the world's famous brand logos!
Brand logos aren't without a reason. Besides making a brand instantly recognizable, they often contain hidden meanings.
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Kanhaiya Maheshwary
- Oct 19, 2020
- 3 min
Lamborghini vs Ferrari - A fascinating tale of brand revenge
Enzo Ferrari was fortunate not to have his arrogance lead to his brand's downfall. However, it did end up creating a mighty competitor.
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Kanhaiya Maheshwary
- Oct 17, 2020
- 5 min
How a cooperative became India's most loved brand - The story of Amul
Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.
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Kanhaiya Maheshwary
- Oct 14, 2020
- 4 min
Exploring the concept of Brand Positioning - Why is Nike 'athletic' and Converse 'designer'?
Brand positioning is the space that your brand occupies inside the customer's mind.
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Kanhaiya Maheshwary
- Oct 9, 2020
- 1 min
5 Big Brands that staged a comeback!
Apple, Starbucks, Nintendo, Converse, and Old Spice were all written off. But the fought adversity and emerged stronger.
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