Kanhaiya Maheshwary
Moti Sandal Soap & Diwali - The brand that resurrects every Diwali!
Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!
top of page
Search
Kanhaiya Maheshwary
- Nov 6, 2020
- 4 min
How a weird looking Italian scooter became a style icon - The brand story of Vespa
To many, it may just look like a stylish scooter, but you will be surprised to know the amount of cultural and historical lines Vespa...
61 views0 comments
Kanhaiya Maheshwary
- Oct 26, 2020
- 3 min
The hidden stories behind 7 of the world's famous brand logos!
Brand logos aren't without a reason. Besides making a brand instantly recognizable, they often contain hidden meanings.
28 views0 comments
Kanhaiya Maheshwary
- Oct 19, 2020
- 3 min
Lamborghini vs Ferrari - A fascinating tale of brand revenge
Enzo Ferrari was fortunate not to have his arrogance lead to his brand's downfall. However, it did end up creating a mighty competitor.
9 views0 comments
Kanhaiya Maheshwary
- Oct 17, 2020
- 5 min
How a cooperative became India's most loved brand - The story of Amul
Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.
95 views0 comments
Kanhaiya Maheshwary
- Oct 14, 2020
- 4 min
Exploring the concept of Brand Positioning - Why is Nike 'athletic' and Converse 'designer'?
Brand positioning is the space that your brand occupies inside the customer's mind.
13 views0 comments
Kanhaiya Maheshwary
- Oct 9, 2020
- 1 min
5 Big Brands that staged a comeback!
Apple, Starbucks, Nintendo, Converse, and Old Spice were all written off. But the fought adversity and emerged stronger.
22 views0 comments
bottom of page