Kanhaiya MaheshwaryNov 8, 20203 minMarketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad! About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...
Kanhaiya MaheshwaryOct 18, 20207 min3 Brands that successfully cracked India's rural market - Lessons in Rural MarketingIndia's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.
Kanhaiya MaheshwaryOct 17, 20205 minHow a cooperative became India's most loved brand - The story of Amul Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.
Kanhaiya MaheshwaryOct 16, 20204 minReal Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' CampaignOn Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.