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Kanhaiya Maheshwary
Nov 8, 20203 min read
Marketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad!
About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...
159 views0 comments


Kanhaiya Maheshwary
Oct 18, 20207 min read
3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing
India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.
2,998 views2 comments


Kanhaiya Maheshwary
Oct 17, 20205 min read
How a cooperative became India's most loved brand - The story of Amul
Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.
166 views0 comments


Kanhaiya Maheshwary
Oct 16, 20204 min read
Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign
On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.
106 views0 comments


Kanhaiya Maheshwary
Oct 13, 20203 min read
The Long Shot - 3 Brand Campaigns that tried to bring India and Pakistan together
A look at 3 brand campaigns that made people on either side of the border teary eyed.
38 views0 comments


Kanhaiya Maheshwary
Oct 12, 20202 min read
3 Inspiring Campaigns that Celebrate Women Empowerment
A look at some stellar campaigns that celebrate women in the best possible way.
52 views0 comments


Kanhaiya Maheshwary
Oct 11, 20207 min read
The Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!
The "Why So Serious" campaign hatched new frontiers with respect to transmedia campaigns and drew in 11 million people in 70+ countries
3,443 views0 comments


Kanhaiya Maheshwary
Oct 10, 20204 min read
Kumbh Mela - A gateway to heaven for Brands?
With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands
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Kanhaiya Maheshwary
Oct 4, 20205 min read
How Paper Boat Drinks built a brand on nostalgia!
Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!
726 views0 comments


Kanhaiya Maheshwary
Oct 3, 20205 min read
Tracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalry
The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!
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Kanhaiya Maheshwary
Oct 1, 20204 min read
How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!
The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
403 views0 comments


Kanhaiya Maheshwary
Sep 28, 20202 min read
Kan Khajura Tesan - Reaching the media dark regions of India
Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible
124 views0 comments


Kanhaiya Maheshwary
Sep 23, 20203 min read
High octane Ambush Marketing - How Nike and AmEx won at the Olympics!
Ambush Marketing is as a marketing strategy wherein an advertiser uses 'covert' methods to hijack (ambush) their rival's advertising.
342 views0 comments


Kanhaiya Maheshwary
Sep 22, 20204 min read
Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!
'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.
2,394 views1 comment
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