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Kanhaiya Maheshwary
Oct 16, 20204 min read
Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign
On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.
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Kanhaiya Maheshwary
Oct 8, 20204 min read
What is Guerrilla Marketing? A look at 5 Guerrilla Marketing tactics
Guerrilla Marketing is a very inventive & creative type of marketing where brands aim to create a BIG impact using a relatively small budget
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Kanhaiya Maheshwary
Sep 28, 20202 min read
Kan Khajura Tesan - Reaching the media dark regions of India
Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible
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Kanhaiya Maheshwary
Sep 23, 20203 min read
Creating a $100 million disruption through Storytelling - Lessons from Dollar Shave Club
Dollar Shave Club burst onto the scene in 2012. They launched their now-famous "Our blades are f***ing great" campaign - a raging success.
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