Disruptive Advertising

Kanhaiya Maheshwary

Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign

On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.

Kanhaiya Maheshwary

What is Guerrilla Marketing? A look at 5 Guerrilla Marketing tactics

Guerrilla Marketing is a very inventive & creative type of marketing where brands aim to create a BIG impact using a relatively small budget

Kanhaiya Maheshwary

Kan Khajura Tesan - Reaching the media dark regions of India

Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible

Kanhaiya Maheshwary

Creating a $100 million disruption through Storytelling - Lessons from Dollar Shave Club

Dollar Shave Club burst onto the scene in 2012. They launched their now-famous "Our blades are f***ing great" campaign - a raging success.