Disruptive Advertising

Kanhaiya Maheshwary

Oct 16, 20204 min

Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign

On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.

Kanhaiya Maheshwary

Oct 8, 20204 min

What is Guerrilla Marketing? A look at 5 Guerrilla Marketing tactics

Guerrilla Marketing is a very inventive & creative type of marketing where brands aim to create a BIG impact using a relatively small budget

Kanhaiya Maheshwary

Sep 29, 20202 min

Kan Khajura Tesan - Reaching the media dark regions of India

Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible

Kanhaiya Maheshwary

Sep 24, 20203 min

Creating a $100 million disruption through Storytelling - Lessons from Dollar Shave Club

Dollar Shave Club burst onto the scene in 2012. They launched their now-famous "Our blades are f***ing great" campaign - a raging success.