Kanhaiya Maheshwary
Marketing lessons from The Beatles - What the world's greatest band can teach your brand!
Let me give you a glimpse of the desk where I'm typing this from - There are 3 Beatles LP records right in front of me, a handful of...
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Kanhaiya Maheshwary
- Nov 4, 2020
- 3 min
What is Fear-based marketing, and does it work in today’s times?
I’ve written a considerable amount on how consumer behavior affects buying. Humans are mostly emotional beings who try to think that they...
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Kanhaiya Maheshwary
- Nov 2, 2020
- 8 min
The evolution of India's chai culture - The marketing and consumer behavior behind Chai!
For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...
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Kanhaiya Maheshwary
- Oct 24, 2020
- 4 min
Nokia's infamous downfall - A marketing myopia case study
Nokia’s culture, driven by a myopic view of the business world, was at the helm of the company’s demise.
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Kanhaiya Maheshwary
- Oct 5, 2020
- 3 min
Marketing Myopia - Why Brands Fail and how to avoid it
Nokia, Kodak, Yahoo, all at the top of their game once came tumbling down. Marketing Myopia explains why.
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