Kanhaiya MaheshwaryNov 8, 20204 minMarketing lessons from The Beatles - What the world's greatest band can teach your brand!Let me give you a glimpse of the desk where I'm typing this from - There are 3 Beatles LP records right in front of me, a handful of...
Kanhaiya MaheshwaryNov 4, 20203 minWhat is Fear-based marketing, and does it work in today’s times?I’ve written a considerable amount on how consumer behavior affects buying. Humans are mostly emotional beings who try to think that they...
Kanhaiya MaheshwaryNov 2, 20208 minThe evolution of India's chai culture - The marketing and consumer behavior behind Chai! For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...
Kanhaiya MaheshwaryOct 24, 20204 minNokia's infamous downfall - A marketing myopia case study Nokia’s culture, driven by a myopic view of the business world, was at the helm of the company’s demise.
Kanhaiya MaheshwaryOct 5, 20203 minMarketing Myopia - Why Brands Fail and how to avoid itNokia, Kodak, Yahoo, all at the top of their game once came tumbling down. Marketing Myopia explains why.