After the Queen's Gambit aired on Netflix on 23rd Oct, 2020, Google searches for "How to play" chess hit a record 5 year high!

Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!

In 2012, Target Inc. was able to predict a teenage girl's pregnancy even before her father knew. Let's see how they did it!

AI is changing the entire practice of marketing. Going ahead, we will see real time hyper-personalization, smarter wearables, and more.

About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...

Let me give you a glimpse of the desk where I'm typing this from - There are 3 Beatles LP records right in front of me, a handful of...

I've been blogging about psychology and marketing quite frequently off late. It's an innately fascinating topic and one that throws so...

1980s was a time when Smartphones and food delivery apps were still science fiction, and the ready-to-eat consumables market was almost...

I’ve written a considerable amount on how consumer behavior affects buying. Humans are mostly emotional beings who try to think that they...

You must have noticed that I like to take a trip down the memory lane ever so often. This is because I truly believe that Indian...

For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...

Burger King and McDonald's, two iconic burger chains born just one year apart represent one of the greatest American corporate rivalries.

Festivals are considered as a great time by advertisers to cash upon their creative ideas. And Halloween is one of the most important!

Surrogate advertising is a type of advertising wherein an ad shows a certain product in place of another banned product (like cigarettes)

Cognitive Bias as any error in judgment caused due to the way humans try to simplify or contextualize information.

C.K. Prahalad said that the world's poorest 4 Bn make up the largest consumer segment that companies can both serve as well as profit from.

Brand logos aren't without a reason. Besides making a brand instantly recognizable, they often contain hidden meanings.

Humans have evolved to become the master of all species; it is ironical that they still continue to be slaves to their own primitive brains

Nokia’s culture, driven by a myopic view of the business world, was at the helm of the company’s demise.

Experiential Marketing refers to the idea of creating customer engagement by means of having them undergo an experience related to a brand