top of page
Search


The evolution of India's chai culture - The marketing and consumer behavior behind Chai!
For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...
Kanhaiya Maheshwary
Nov 2, 20208 min read
289 views
0 comments


The rise of Lo-Fi social media content during Covid-19 - Marketing during the pandemic
Lo-Fi stands for low fidelity, and simply means content that is produced using a cell phone (in most cases) or a basic video camera.
Kanhaiya Maheshwary
Oct 22, 20204 min read
26 views
0 comments
bottom of page