1980s was a time when Smartphones and food delivery apps were still science fiction, and the ready-to-eat consumables market was almost non-existent in India. The Indian middle class mother used to have a tough time managing both cooking for the family and reaching her workplace on time. Maggi truly came as a savior in 1983. Branding itself as the ‘2-minute noodles’, Maggi won the hearts of children and youngsters alike, and went on to gain 80% market share in the second most