Kanhaiya MaheshwaryOct 3, 20205 minTracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalryThe world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!
Kanhaiya MaheshwaryOct 2, 20203 minBig brands and their funny communication failures - from Pepsi to FordLet's take a look at some infamously funny, embarrassing, and at times insensitive moments resulting out of communication failures
Kanhaiya MaheshwaryOct 1, 20204 minHow Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
Kanhaiya MaheshwarySep 30, 20203 minUnderstanding Kotler's 3 Product Levels using a FitBit - And how it can help Product ManagersA Product has multiple layers to it, each determined by the psychological state of the user.
Kanhaiya MaheshwarySep 29, 20202 minKan Khajura Tesan - Reaching the media dark regions of IndiaKaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible
Kanhaiya MaheshwarySep 28, 20205 minAnalyzing the success of Australia's Share-a-Coke campaignCoca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font