-Nov 13, 20205 min readMoti Sandal Soap & Diwali - The brand that resurrects every Diwali!Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!
-Oct 17, 20205 min readHow a cooperative became India's most loved brand - The story of Amul Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.
-Oct 1, 20204 min readHow Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
-Sep 27, 20203 min read5 Iconic Ads that used famous classical music pieces!When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!
-Sep 22, 20204 min readBritannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.