Kanhaiya Maheshwary
Moti Sandal Soap & Diwali - The brand that resurrects every Diwali!
Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!
top of page
Search
Kanhaiya Maheshwary
- Oct 17, 2020
- 5 min
How a cooperative became India's most loved brand - The story of Amul
Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.
94 views0 comments
Kanhaiya Maheshwary
- Oct 1, 2020
- 4 min
How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!
The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
97 views0 comments
Kanhaiya Maheshwary
- Sep 27, 2020
- 3 min
5 Iconic Ads that used famous classical music pieces!
When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!
48 views0 comments
Kanhaiya Maheshwary
- Sep 22, 2020
- 4 min
Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!
'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.
746 views0 comments
bottom of page