Kanhaiya Maheshwary
Surrogate Advertising in India - Brands in Disguise
Surrogate advertising is a type of advertising wherein an ad shows a certain product in place of another banned product (like cigarettes)
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Kanhaiya Maheshwary
- Oct 12, 2020
- 2 min
3 Inspiring Campaigns that Celebrate Women Empowerment
A look at some stellar campaigns that celebrate women in the best possible way.
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Kanhaiya Maheshwary
- Oct 3, 2020
- 5 min
Tracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalry
The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!
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Kanhaiya Maheshwary
- Oct 1, 2020
- 4 min
How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!
The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
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Kanhaiya Maheshwary
- Sep 27, 2020
- 3 min
5 Iconic Ads that used famous classical music pieces!
When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!
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Kanhaiya Maheshwary
- Sep 22, 2020
- 4 min
Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!
'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.
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