India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.

A look at 3 brand campaigns that made people on either side of the border teary eyed.

The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!

Let's take a look at some infamously funny, embarrassing, and at times insensitive moments resulting out of communication failures