Kanhaiya MaheshwaryOct 18, 20207 min read3 Brands that successfully cracked India's rural market - Lessons in Rural MarketingIndia's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.
Kanhaiya MaheshwaryOct 13, 20203 min readThe Long Shot - 3 Brand Campaigns that tried to bring India and Pakistan togetherA look at 3 brand campaigns that made people on either side of the border teary eyed.
Kanhaiya MaheshwaryOct 3, 20205 min readTracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalryThe world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!
Kanhaiya MaheshwaryOct 2, 20203 min readBig brands and their funny communication failures - from Pepsi to FordLet's take a look at some infamously funny, embarrassing, and at times insensitive moments resulting out of communication failures
Kanhaiya MaheshwarySep 28, 20205 min readAnalyzing the success of Australia's Share-a-Coke campaignCoca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font
Kanhaiya MaheshwarySep 27, 20203 min read5 Iconic Ads that used famous classical music pieces!When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!