Kanhaiya MaheshwarySep 29, 20202 minKan Khajura Tesan - Reaching the media dark regions of IndiaKaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible
Kanhaiya MaheshwarySep 28, 20205 minAnalyzing the success of Australia's Share-a-Coke campaignCoca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font
Kanhaiya MaheshwarySep 23, 20203 minHigh octane Ambush Marketing - How Nike and AmEx won at the Olympics!Ambush Marketing is as a marketing strategy wherein an advertiser uses 'covert' methods to hijack (ambush) their rival's advertising.