Kanhaiya MaheshwaryOct 18, 20207 min read3 Brands that successfully cracked India's rural market - Lessons in Rural MarketingIndia's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.
Kanhaiya MaheshwarySep 29, 20202 min readKan Khajura Tesan - Reaching the media dark regions of IndiaKaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible