Kanhaiya MaheshwaryOct 11, 20207 min readThe Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!The "Why So Serious" campaign hatched new frontiers with respect to transmedia campaigns and drew in 11 million people in 70+ countries
Kanhaiya MaheshwaryOct 10, 20204 min readKumbh Mela - A gateway to heaven for Brands?With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands