Kanhaiya MaheshwaryOct 23, 20205 minHow HUL's 'Kissanpur' took experiential marketing to another levelExperiential Marketing refers to the idea of creating customer engagement by means of having them undergo an experience related to a brand
Kanhaiya MaheshwaryOct 22, 20204 minThe rise of Lo-Fi social media content during Covid-19 - Marketing during the pandemicLo-Fi stands for low fidelity, and simply means content that is produced using a cell phone (in most cases) or a basic video camera.
Kanhaiya MaheshwaryOct 21, 20204 minHow Police Departments around the globe are winning at Twitter! A few years back, police forces across the world started using Twitter for a funny image makeover. Let's have a look at some amusing tweets!
Kanhaiya MaheshwaryOct 20, 20205 min5 famous in-film Product Placement moments across Bollywood and Hollywood! In-film product placement is the practice of placing products or services either in a scene or a dialogue with the intent of promoting it.
Kanhaiya MaheshwaryOct 19, 20203 minLamborghini vs Ferrari - A fascinating tale of brand revengeEnzo Ferrari was fortunate not to have his arrogance lead to his brand's downfall. However, it did end up creating a mighty competitor.
Kanhaiya MaheshwaryOct 18, 20207 min3 Brands that successfully cracked India's rural market - Lessons in Rural MarketingIndia's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.